THINGS SHE HAS DONE.
MARC JACOBS & i-d: the pre-party
After a 10 year hiatus from the desert, Marc Jacobs partnered with iD to bring the ultimate pre-party to Coachella. Featuring a stacked musical lineup of djs and headlining performances from Lil Durk and Fivio Foreign to Zack Bia, Kitty Ca$h and Eden. The A-list guest list included the likes of Amelia Gray, Lewis Hamilton, Mia Khalifa, Leonardo Dicaprio and many more.
‘NOT A TEST’ @ ART BASEL MIAMI BEACH
As the international fair’s first media partner, VICE launched a three-day experiential program celebrating Hip-Hop’s 50th anniversary. The first 50 years of Hip-Hop was defined by unbridled creative expression and innovation. So what's next? In collaboration with creators, artists and partners, VICE looked ahead to the next fifty years of this boundary-pushing art form with blowout dj sets & evening performances, live programming, and an always-on multi media installation.
UNBOTHERED LIVE: THE GLOW UP
The Glow Up was the inaugural tentpole event for the Unbothered franchise, celebrating the channel’s five year anniversary and gifting our loyalist audience, old and new, with a serviceable, joyful, and uniquely Black celebration. Launched Juneteenth weekend in Atlanta, The Glow Up came to life as a two-day micro festival that welcomed 2,700+ attendees to step into the world of the Unbothered digital brand IRL, across talent-driven programming, creator-made installations, and live entertainment.
ESTEE LAUDER X KITH
“JUST YOU” COLLAB
Estée Lauder partnered with Kith to launch a collaborative collection of some of the iconic beauty brand’s most beloved skincare products through a unique lens. The collab, debuted with its “Just You” campaign, was celebrated with an in-studio influencer preview and a total takeover of Kith’s women’s floor to embody the spirit of Lauder’s original office — both complete with product tests and portrait shoots.
GAPFIT “MAKE YOUR MOVE”
To spread the word about its new GapFit for Men and the launch of GapFit Sculpt line, GAP called on two key members of Drake’s OVO Camp - Tanisha Scott (choreographer) and Jonny Roxx (personal trainer). The two served as the faces of the “Make Your Move” campaign, which included a series of dance and exercise how-to videos. Sporting the new spring collection, Scott and Roxx lead two butt-kicking workout sessions at NYC’s fitness hotspot Rumble Boxing to top influencers and press.
SOULCYCLE ‘SOULLATE’ SERIES
The ‘IRL” SOULCYCLE experience is renowned in the fitness world. ‘SOULLATE’ was a series of late night, VIP rides hosted by various NYC tastemakers aimed to welcome those who have yet to join the SOULCYCLE movement, and often successfully, convert them to ambassadors. Specially curated playlists, activations, gifting, and bites took the already infamous rides to the next level. Host names included: Vashtie, Maxwell Osborne + Dao-Yi Chao of Public School, David Alexander Flinn, and more
buscemi rtw collection debut
milan fashion week
In conjunction with Men’s Fashion Week, Buscemi hosted an exclusive and intimate dinner in Milan to celebrate the launch of its first ready-to-wear collection. Alongside the lively Italian feast, Buscemi premiered the collection on an experiential runway, which served as the first public look of the New York hip-hop—inspired collection.